‘Social Bookmarking’ As An Aggressive and Acceptable Blog Marketing Tactic
Social bookmarking websites are becoming more and more popular. They allow you to save bookmarks online and Tag/Categorize them with keywords instead of saving them as bookmarks in the favorite’s list of yourbrowser. This is particularly useful when your browser based bookmarks have become unwieldy. It’s also help since you can access your bookmarks from any computer where you have an internet connection.
I have compiled a list of Social Bookmarking websites from a number of sources. You can find it here: http://www.blogmarketingtactics.com/social-bookmarking/social-bookmarking-top-links.html
Once you have bookmarked them, you can view them, sort them by category/keyword as well as see links from others that have been categorized like yours.
You also establish RSS feeds for each category (tag) that you ‘subscribe’ to. This alerts you to new links in your areas of interest. Your bookmark collection/RSS Feed becomes viewable to others who can also copy your bookmarks to their own collection. So now you can aggressively promote your RSS feed to the RSS Directories and Search engines, syndicate them and make them available to a much wider audience.
Social bookmarking sites also help you to meet other people who are interested in the same topics you are and who may also have knowledge of web resources that you don’t.
On Social Bookmarking sites, you first create an account. Then you bookmark interesting and useful things in the area of your interest or expertise. By doing so you create a useful Feed. Once you’ve done that you intermittently, (or aggressively), add useful and interesting items, (that could use additional exposure), from your own content. Make an honest effort to contribute USEFUL information and links. This is all about sharing and exposure. Done properly, you can be as aggressive as you want to be about sharing information. You can share your blog(s), links to your informational/resource sites etc. Think about the fact that when you share links to other’s resources, you’re also effectively promoting their content as well.
This is a way you can aggressively and ethically promote your content and the content of others. I personally have hundreds of gigabytes of my own information and information of others, connected to my notebook. In the final analysis, it’s doing me no good what-so-ever just sitting there. But by organizing it, online, I can help myself, (getting organized, getting my content exposed, etc.) and help others at the same time.
If you spice up your feed with too much sales and marketing related or self promotional stuff, people can and will easily drop their subscription to your feed. And instead of gaining good will and doing a service to the internet community you could get labeled as a spammer and suffer the consequences.
So while being aggressive is possible and acceptable, being careful to consider the best interest of the community is certainly warranted.
Balancing being ethical and providing a useful service to others with promoting your own content enables you to be as aggressive as you like. But remember, in the final analysis, others will make the decision on whether it’s ethical and useful or spam.
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