Utsav Kraft is the Indian Online Handicrafts website, selling wide varieties of Handicrafts, papercrafts and jutecrafts. With growth in the past few years, Utsav Kraft has built up a more global approach than its origin in India. With an outdated visual style of the brand and a low-quality logo it was a problem to the company. It wasn’t competitive to other global competitors. Favo wanted to be able to keep it’s origin culture yet bring life to the brand.